Interview
Published in: EM India September/October 2010, p. 38
market  |   Interview

Die and mould makers in India can compete globally”

S C Kalyanpur, President, Tool & Gauge Manufacturers Association (TAGMA) updates Shekhar Jitkar on the present Indian die & mould industry, the future trends and the association’s initiatives towards the industry. Interview excerpts…

Is there any change in the short-term and long-term strategies for die & mould makers due to increasing global competitive pressure? Die and mould makers in India can today compete globally and have over the years recorded transformational and high all round market growth.The main issue in Indian tool rooms isshortage of capacities which is met through imports by OEMS. This is an area of concernand needs to be addressedthrough better liasioning and partnership working with the OEMs seeking their support in reinforcing their commitments to grow domestic production. With their support and commitment Indian tool rooms can venture in expansion with confidence and make large amount of investments. It is important to note these industries are capitalintensive and with low ROI. The largescale growth in manufacturing capacity will be needed to meet the demands of large number of OEMs desiring to make India their global manufacturing hubs. The tooling market’s growth is estimated to grow at 20 per cent. With OEMs desiring to develop domestic tooling manufacturing, we can foresee rapid manufacturing growth of toolings. There has been an increase in the outsourcing activity and collaborative approach from OEMs. Is it making a cultural shift in the tool making business? It is true outsourcing activity and collaborative approach from OEMs is increasing. However, it is observed the required toolings for these parts are procured through their own sources. They focus only on productionizing the components in India. As far as cultural shift in tool makingbusiness, progressive companies from Japan do hand holding in developing Indian tool making sources. However, it is not some with countries like Korea. With the right technological tool at hand, such as 3D parametric solid modeling, rapid tooling and high-speed machining, etc, is there any change in the business model of tool-making? All the technological tools listed by you are available in Indian tool rooms and are at par with any other global toolrooms. Today the business model has to match the global manufacturing norms with focus on fast delivery and at a low price which needs to be balanced meticulously by the tool makers in order to succeed in procuring large scale orders. How is the growth in the die & mould sector after the downturn and now with the boom in the automotive sector? It is important to note during the downturn the die&mould sector was busy all through with OEMs focusing on introduction of new models. Today with the boom of the auto sector the OEMs are more focused on meeting the market demands focusing on manufacturing in their plants. However, this boom will generate new tooling business. What are the initiatives from TAGMA in terms of improving the competitiveness of Indian die & mould makers? TAGMA has always been providing opportunitiesto the tooling industry by improving competitiveness through spreading awareness and building exposure through domestic and international visits,seminars and exhibitions. TAGMA has decided to organise the exhibition in India biannually on public demand from the year 2011.

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